Effective: January 1, 2021
PERSONAL INFORMATION WE COLLECT
When you interact with us, we collect Personal Information that you voluntarily provide. For example, when you create an account with us, update your account data on our Sites, sign up for our email lists, participate in any of our promotions or otherwise use certain aspects of our Services, we may ask you to provide information such as your name, company name, e-mail address, physical address and phone number. We also collect Personal Information about your customers that you share with us or that customers provide while shopping or during checkout. In addition to collecting information on the Services, we may collect information from you when you communicate with us over the phone, including via text messages, or via e-mail. You can choose not to provide any information that is requested of you by us. However, this may limit your ability to use the Services.
We collect Personal Information when you register to join the Services (or choose to refresh your account data) by logging into an account that you already have with a third party social networking platform (“SNP”) via our Services. For example, our Services allows you to create an account and login to the Services using your Facebook account credentials through Facebook Connect. If you create a user account by logging into the SNP via the Services, you are using the Personal Information you have already provided to the SNP (such as your “real” name, e-mail address, age and other information you make available via the SNP) to create your account on our Services. Accordingly, if you use Facebook Connect to join the Services, you are allowing us to access the Personal Information in your Facebook account pursuant to Facebook’s terms and conditions governing your use of the Services via Facebook. The information we receive from an SNP may depend on the privacy settings you have with the SNP, so please check the SNP’s privacy and data practices.
NON-PERSONAL INFORMATION WE AUTOMATICALLY COLLECT
We and our third-party service providers may use a variety of technologies, now and hereafter devised, that automatically record certain usage information. This information may include your IP Address (defined below) and other unique identifiers for the particular device you use to access the Internet, browser type, your web or application request, your interaction with our Services, your interaction with other websites and online services (e.g., purchases you make), the webpage or other feature you were using before you came to our Services, pages of our Sites that you visit, access times and dates, and other similar information. We do not treat this information as Personal Information (except to the extent required by local law).
COOKIES AND OTHER TECHNOLOGIES WE USE
A cookie is a small data file transferred to your computer when it is used to access our Services. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience while using the Services. Cookies may be used for many purposes, including to enable certain features of our Services, to better understand how you interact with our Services, to determine interest in particular content, and to monitor aggregate usage by visitors and online traffic routing. You may be able to instruct your browser, by changing its option, to stop accepting cookies or to prompt you before accepting a cookie from the online services you visit. You may also remove persistent cookies by following your web browser’s help file directions. If you do not accept cookies, however, you may not be able to use all portions of our online services or all functionality of our online services.
We and our service providers may also use “pixel tags,” “web beacons,” “clear GIFs,” or similar means in connection with the Services and HTML-formatted email messages to, among other things, track the actions of users, to determine the success of marketing campaigns and to compile aggregate statistics about Site usage and response rates. This information is collected anonymously, in a manner that does not personally identify you.
When you visit and interact with the Sites, we and/or third parties with whom we have contracted to provide services to us may collect your Internet Protocol Address (“IP Address”), which is a number that is automatically assigned to the computer that you are using by your Internet Service Provider. This number is identified and logged automatically in our server log files whenever you visit the Sites, along with the time(s) of your visit(s) and the page(s) that you visited. We use IP Addresses to monitor the regions from which Users navigate the Sites and for fraud prevention purposes.
OUR USE OF YOUR INFORMATION
We mainly use Your Information, either alone or in combination with other information, so that we can provide, enhance and personalize our Services and related content, products, and marketing efforts.
Your Information is used and disclosed for, but is not limited to, the following purposes:
to provide you with the best user experience possible;
to respond to your questions and comments;
to communicate with you regarding Services updates, offers, and promotions and for other marketing purposes;
to help us develop, customize, deliver, support and improve our Services, content, and advertising;
to help authenticate any account you create with us;
to protect the rights or property of Poole Shop or our users, and prevent fraud and other prohibited or illegal activities;
for distribution to third-party service providers that provide services to us;
to protect the security of our Services and business;
to conduct system administration and system troubleshooting and to diagnose or fix technology problems;
for our internal purposes (such as auditing, data analysis, and research to improve our products, services, and communications);
otherwise, as disclosed to you at the point of collection;
monitor and analyze use of the Services and for the technical administration of the Sites;
improve the Sites and the Services;
generate and derive useful data and information concerning the interests, characteristics and website use behavior of our users; and
verify that users of the Services meet the criteria required to process their requests.
We may combine your Personal Information with Non-Personal Information and aggregate it with information collected from other users or sources to attempt to provide you with a better experience, to improve the quality and value of our products and services, and to analyze and understand how our products and services are used. We may also use the combined information without aggregating it to serve you specifically. After you terminate your use of the Services, we may continue to use your Non-Personal Information for statistical purposes or other purposes as we see fit. Please note, we cannot guarantee that Non-Personal Information will not identify you as we cannot guarantee that others with access to Non-Personal Information may not have knowledge sufficient to identify you.
INFORMATION SHARING AND DISCLOSURE
We will not rent or sell your Personal Information to others. Non-Personal Information may be provided to third parties for marketing, advertising, or other uses.
OUR SERVICES AND OTHER THIRD PARTIES
SOCIAL NETWORKING PLATFORMS
We may share information in your Service account (including your Personal Information) with the SNPs that you have linked to your account. For example, if you link your Facebook account to our Services, then your recent activity on our Services (such as when you Like any content you find on the Services) may be posted back to your Facebook account (subject to your Facebook Timeline integration settings).
We use third-party analytics tools to help us measure traffic and usage trends for the Services. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, and other information that assists us in improving the Services. We may collect and use this analytics information together with your Personal Information and stitch together session data from unauthenticated user visits with authenticated user visits to build a broader profile of our individual users so that we can serve you better.
THIRD PARTY PRODUCTS AND SERVICES
Our Services contain links to, and/or content from, third party websites and online services. The fact that we link to a website or display an advertisement or other third party content or product is not an endorsement, authorization or representation of our affiliation with any of those third parties, nor is it an endorsement of their privacy or information security policies or practices.
COMPLIANCE WITH LAWS, LEGAL PROCESS AND AUTHORITIES
Circumstances may arise where, whether for strategic or other business reasons, we may sell, transfer or otherwise disclose some or all of our assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy. It’s our practice to seek appropriate protection for information in these types of transactions.
If you decide at any time that you no longer wish to receive communications from us, please follow any unsubscribe instructions that may be provided on the Services or in our communications to you, or update your user preferences by logging into your user account on the Sites or the mobile applications. Please note that we may use your Personal Information to contact you with important notifications, such as notices with respect to your purchases or safety, or changes to our terms, conditions and policies; you may not opt out of these notifications. Please also note that we may continue to use Your Information for statistical or other purposes as we see fit after you unsubscribe from any communications and/or terminate your use of the Services.
CHANGING OR DELETING YOUR INFORMATION
DO NOT TRACK
We do not track our users and thus do not respond to Do Not Track signals.
We employ appropriate security measures to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction. These security measures include administrative, technical, and physical precautions to safeguard your Personal Information against loss, theft, and misuse. Please be advised, however, that while we strive to protect your Personal Information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and are not responsible for the theft, destruction or inadvertent disclosure of your Personal Information.
If you create an account to use the Services, you may be asked to choose a password for your account, which can be used to access information associated with your account (including Personal Information). You should choose a password that is not easy to guess. Do not disclose your password to any other person. You are responsible for maintaining the confidentiality of your password and account, and we will attribute activities that occur using your account information (e.g., through the use of your password) to you. If you suspect that your password has been compromised contact us immediately at [[email protected]].
COMPROMISE OF PERSONAL INFORMATION
OUR POLICY TOWARDS CHILDREN
We do not knowingly collect Personal Information from children under 13 via our Services, and do not target our Services to children under 13. We encourage parents and guardians to take an active role in their children’s online activities and interests. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such information from our database. If you are the parent of a child under the age of 13 and have a concern regarding your child’s information on our site, please contact us at [[email protected]].
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