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Supergoop!’s first home wasn’t a store shelf, it was a classroom. Our founder, Holly Thaggard, started the company by getting SPF pumps into schools in Texas to better protect our youth in a place where play happens every day. Since then, our belief in pioneering change on the playground has never left us.We know the biggest barrier to making SPF a daily habit is finding a formula you love. That’s why we have 40+ options for all skin types, tones and routines.