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Erdem is an independent house of bold fashion for women, based in London. Founded in 2005 by designer Erdem Moralioglu MBE, the brand has forged its own path within the industry. In fifteen years, Erdem had established an exuberant language of femininity that transcends fashion to inspire strength and confidence in the women for whom he designs. Erdem's fashion is dramatic, atmospheric and expressive in the service of emotion: it is not what she wears, but how she feels that matters.