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The ‘B-Side’ was originally known as the song on the flipside of a 12” or 7” vinyl single that backed the ‘A-Side’. Although the B-Side of a track wasn’t always the song that received the most radio play or critical recognition, it was often here that fans would discover a musician’s ‘hidden’ work. B-Side collections are understated and iconic. B-Side stands proud in their own designs, inspired by the talented hip-hop, grime, house and EDM artists they have worked with over the years. Their pieces are a nod to the streets and street artists - to the hidden underground cultures where art so often originates. B-Side isn’t about being flashy or shouting the loudest. Their clothing is simple, easy to style and always comes from their East London roots.